News From EZ App Designer
Mobile search is becoming increasingly important as more consumers shift away from laptops and desktops to find restaurants. Alexander Green, vice president of marketing at Richmond, British Columbia-based Boston Pizza, spoke recently with eMarketer’s Sean Creamer about mobile search’s rise to prominence in the Canadian market.
As things stand today, more and more people are going mobile. Walk around your city or town, observe the people you walk by, or the people you share transportation with. Chances are half, if not all of them, will be deeply engrossed in their handheld devices. Be it their Smartphone, iPad, or tablet, people are slowly but surely veering away from desktop computers as a means of connectivity. Even the laptop is having a hard time keeping up. Mobile connectivity is the way of the future. This is why your business needs a mobile website.
By building a mobile-friendly website and thoughtfully analyzing user behavior on their mobile site, and building enhancements to make the browsing and purchase experience even more robust, 1-800-FLOWERS.COM saw immediate lift in the performance of their mobile website and increased revenue.
Juniper Research projects games to account for $24 billion on their own; in-app purchases to grow to 75% of revenues
By 2017, consumers worldwide will combine to spend $75 billion on apps for smartphones and tablets. That's the latest projection from UK-based analyst firm Juniper Research, which today released selected findings from its Future App Stores report.
Gaming will be the largest single contributor, accounting for 32 percent of that $75 billion tally, outpacing other significant categories like multimedia, social, and lifestyle apps. Tablets will also continue to grow, with that segment's consumer spend projected to grow from $7.8 billion this year to $26.6 billion in 2017.
Mobile devices today are undeniably important in the daily lives of millions of people around the world. In fact, mobile devices now change the way businesses work. There are plenty of businesses out there that is now catering to mobile devices. The fact that the percentage of web traffic form mobile devices now accounts to roughly 25% of all the internet traffic makes mobile devices an important factor to any businesses out there.
The mobile app market has reached close to $30 billion in revenue from a study made by ABI research. Despite the great number, the app market is still young and as such, has plenty of untapped resources. This also means that there is room for errors, improvements and opportunities which is limited in other markets.
Forrester has warned companies that if they don't properly invest in a mobile application strategy, other companies with convenient and useful applications will attract customers to their services.
In a report entitled 'The business impact of mobile engagement', Forrester says businesses that can "create a mobile app that offers a fundamentally different capability or service by addressing people's needs in their physical context [can] increase loyalty or pull customers away from their incumbent banks, retailers and media companies".
If you still don't have a mobile-friendly version of your website you're most likely turning away potential customers without knowing it.
Consider the numbers: Nearly half of all U.S. adults use a smartphone, according to recent findings by the Pew Internet and American Life Project. Ninety percent of those smartphone owners say they use the device to check email and surf the web. That's not counting people who use other mobile devices, such as tablets, to access the web.
Want to take home the gold this year? Invest in a mobile website for your business. According to Google, more people will use their mobile phones to get online than PCs by 2013. But, before you consider going the cheapest route you can find, know that the quality of your mobile site does matter. If users have a bad experience with your mobile site, they’re very unlikely to come back.
In fact, Google says 80% of customers will abandon a mobile site if they have a bad user experience. And 71% of those users expect a mobile site to load as fast as a desktop. This shows you just how important it is that your mobile site is developed to meet your users’ high expectations.